In line with its company-wide vision and promise to make mobile meaningful, Africa’s largest Digital Media company, Terragon Group unveiled two of its latest offerings at the just concluded Techplus Conference and Exhibition.One of the unveiled solutions, tmoni, is a product born out of the Group’s longstanding relationships with Mobile Network Operators in Nigeria.
Speaking at the event, tmoni Product Manager, Tunde Adeniran, said that as a mobile operator billing solution, it enables content developers and aggregators effectively monetize digital content, goods and services from over 80 million mobile internet users in Nigeria.
“Content Developers and OEMs can now monetize previously hard to reach demographics as they expand into a fast-growing and emerging market. Its benefits include better conversion rates on mobile, flexible price points and cross-platform integration,” he said.
The other unveiled solution by the Group is hinged on the Group’s mobile advertising business – Twinpine Limited. Simply tagged Twinpine Performance Advertising (TPA), it allows advertisers pay only when there are measurable results from their online mobile campaigns.“Twinpine Performance Advertising provides advertisers with opportunities in real-time measurement and optimization,” explained Eniola Moronfolu, Product Manager, TPA.She added, “The overall intention is to allow advertisers drive consumer action, thereby going beyond awareness to creating great experiences for mobile users and give brands prime positioning.”
The Techplus Conference and Exhibition was held from the 24th – 25th of July 2015 at Eko Hotel and Suites, Victoria Island, Lagos. It is a technology platform designed to connect manufacturers, software and hardware companies, content developers, amongst several others, offering a window of opportunities that promotes the use of technology in everyday life. Terragon Group joined other notable brands in the industry such as MTN Nigeria, Samsung, Jumia, Huawei, Uber, Google, amongst others, as sponsors of this year’s edition of the Conference themed ‘Leadership in Digital Technology’.