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Creating a data driven strategy that works for 2019.
Influencer marketing & advertising is increasing in popularity, giving celebrities the chance to win more businesses, while brands continue to neglect core marketing skills and leverage on in-house expertise. In this competitive...
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What you probably don’t know about Data & MarTech
First, we must start by pointing out what makes Data & MarTech differ from AdTech. AdTech (Advertising Technology) comprises the conventional pillars of digital marketing – campaigns, display ads and search-engine marketing...
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Marketing Trends to Look out for in 2019.
Nigeria remains in the lead of the most mobile people in the world. About 37% of Nigerians access the internet via their mobile devices. This offers brands an increased opportunity for brand-consumer...
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