Terragon's Audience Platform is at the heart for driving targeted marketing for brands who want to achieve awareness, engagement, conversions, and retention as part of their marketing objectives. The platform combines offline and online data sources to accurately identify and target customers. It provides powerful data enrichment capabilities to drive targeted customer conversion, retention and revenue growth. Different segments can be created based on the available data points such as gender, interest, age, location, income level, browsing history etc.
Customer Data Platform
Passionate about exploring the possibilities of aggregating media channels on mobile, we set off a few years ago, on a mission to transform the medium and manner through which companies reach their customers across Africa as well as harness the power of the smarter mobile device to reach Africans across the continent. Today, we have sharpened our focus by means of innovation using data and paying attention to the local realities within African markets.