The challenge Smirnoff launched the Chocolate-flavored X1 with offline activations (music tour) in Enugu state, Nigeria. There was a need to generate awareness for the product launch and tour invitation. Our Solution A combination of SMS & video ads were deployed to reach adult audiences within the interest categories of Food & Beverage, Outdoor entertainment and Nightlife. For the SMS invites, audiences within the closest proximity to the Enugu City Results Web: 1,000,000+ unique impressions, 0.54% CTR. Non-web: 100,000 unique residents reached daily; 0.44% CTR.