- Create massive awareness for the World Oral Health Day.
- Communicate the need to brush day and night..
- Drive engagement by asking people to join the #BrushBrush
campaign by making a pledge.
- Position Pepsodent rightly as the Dental health brand for the family..
- Banners were deployed across female oriented sites which cuts across entertainment blogs, News sites, Social & Events Life style sites, Fashion sites and Health sites. The campaign video was also deployed across social media.