• Phone: +(234) 015150668
  • Email: info@example.com

Objective

  • Create massive awareness for the World Oral Health Day.
  • Communicate the need to brush day and night..
  • Drive engagement by asking people to join the #BrushBrush
    campaign by making a pledge.
  • Position Pepsodent rightly as the Dental health brand for the family..

Execution

  • Banners were deployed across female oriented sites which cuts across entertainment blogs, News sites, Social & Events Life style sites, Fashion sites and Health sites. The  campaign video was also deployed across social media.

Results

3 million cumulative views (650k YouTube views)

39,608,621 million impressions

14,074,852 unique reach

694,981 clicks

333,632 pledges