Organizations who are staying on top of the rapid pace of change brought by the penetration of mobile devices globally have seen the need to blur the line between online customers and physical customers by grouping them all under one umbrella – customers. By creating mobile responsive sites, mobile applications, mobile payment solutions and a host of other supporting processes to ensure that users can have access to their offerings from the comfort of their spaces on their devices, businesses are fueling the growth of Mcommerce.
Why the sudden drive to harness the wide spread possibilities of mobile, one may ask? Truth is users will easily tilt toward anything that will not result in them going through the physical stress that may arise from their visit to a physical store. Through their mobile devices, they are guaranteed ease of purchase and delivery of goods to their preferred address.In the first quarter of 2015, in Nigeria, a State of Digital report was released which showed that Smart phone had become the number one device used for researching about a particular item before purchasing it at an online or physical store.
Just last Friday, the whole world witnessed the busiest shopping day of the year since 2005, Black Friday. Year after year, Black Friday sales show clear proof of the role of mobile in the retail business. Online retailers such as Aliexpress,Amazon, Konga, Jumia, among other platforms, encouraged customers to download their applications on their mobile devices and shop through it in place of visiting their website. As a reward for obliging to the move, app users received exclusive incentives like extra discounts, points, and more. The mobile applications for these businesses gives a complete view of their offerings, while also supporting instant payment via different means like credit card, mobile wallet and the likes.
To ensure even more ease of these payments, some of these sites have their own integrated payment platform that links directly to your bank account – Aliexpress makes use of Alipay; Konga has Konga pay.
A large number of these online retailers also allow small businesses trade on their platforms, thereby exposing them to the ease of doing business online. Small businesses constantly seek ways to expand online as they want to cash in on the ever increasing number of mobile internet users.
A report revealed at the latest 2015 GSMA: Mobile 360 Series Africa conference showed that mobile commerce will be central to the evolution of the digital commerce market in Sub-Saharan Africa, as the majority of internet users in the region will access the web through mobile devices.
Mobile innovations are constantly changing how businesses are being run globally. The mobile commerce ecosystem which is at the heart of this change is remodeling the way sellers and buyers interact. Mobile commerce is getting easier and convenient to use by the day, as much investment is being made to ensure higher security for mobile users.