It’s no more a secret that Kenya is on the path to becoming Africa’s leading technology Hub. Dubbed Africa’s “Silicon Savannah”, it has forged a niche for itself as a mobile technology economy and this has given rise to its economic development and growth.
Kenya is looked upon as a regional economic hub in East Africa because of its financial infrastructure. Its mobile payment system M-Pesa, which is a small-value electronic payment and store of value system that is accessible from ordinary mobile phones has spurred it to be a mobile payment technology giant. As at 2013, it was recorded that over half of its population – 17 million Kenyans use it and monthly payments and transfers were around $1.13 billion which would have doubled today.
Earlier this month, the Communication Authority of Kenya released a statistics report for the period of April 2015 to June 2015 which showed that as of June 2015, Kenya had 36.1 million mobile subscriptions which translate into penetration of 83.9%. It also delved further to reveal that total Internet subscriptions grew by 5.9% to 19.9 million subscribers and at the same time estimated Internet users in Kenya stood at 29.6 million users for the quarter. In addition, mobile Internet subscriptions still contribute 99% of the total Internet subscriptions in Kenya at 19.8 million subscriptions.
Currently around three billion people in the world access the internet representing about 40% of the global population. Kenya has beaten this global average as 73% of its people are online. With a focus on the telecommunications and financial sector, this technology-driven economy which has proved to be the largest economy in East Africa is set to increase the country’s future economic performance and compete with other emerging markets worldwide with its innovative solutions.
Are you interested in reaching out to the Kenyan market with mobile strategies? We can help.