Johnnie Walker launched a digital video campaign tagged #JJW, looking back at the Johnnie and Jazz music event held in Abuja.
They needed to drive post-event engagement among Abuja customers.
- Native and Video ads were deployed to re-target Abuja-based audiences from previous Johnnie Walker campaigns on music
related mobile sites & apps.
- Performance was optimized in real-time by adjusting geotargeting, time targeting and native ad