• Phone: +(234) 015150668
  • Email: info@example.com

The Challenge

Johnnie Walker launched their Whiskey Tales series with popular actor RMD and needed to reach mobile audiences, both online and offline.

Our Solution

  • Video ads were deployed to target adult audiences on mobile apps, and further segmented by interests.
  • Video metrics were tracked via MOAT and performance optimization was automated to update hourly.
  • SMS ads were deployed to retarget the audience groups reached via mobile web. Targeted messages were customized for
    each major city.

Results

20% VTR on web.

200,000+ consumers retargeted via SMS.

2% CTR on SMS.