Johnnie Walker launched their Whiskey Tales series with popular actor RMD and needed to reach mobile audiences, both online and offline.
- Video ads were deployed to target adult audiences on mobile apps, and further segmented by interests.
- Video metrics were tracked via MOAT and performance optimization was automated to update hourly.
- SMS ads were deployed to retarget the audience groups reached via mobile web. Targeted messages were customized for
each major city.