Senior Digital Account Manager

Full Time

To create long-term relationships with the portfolio of assigned clients. The account manager serves to understand the customer’s demands, plan how to meet these demands, and generate sales for the company as a result.

Due Date: November 17, 2017

Internal Relationships

• Strategy
• Creative
• Finance
• Product/Tech

External Relationships

• Clients
• Influencers
• Publishers/Vendors
• Platform owners

  • Key Responsibilities

    1. Account Management

    • Monitor accounts and ensure that activities are up to date
    • Ensure that key deliverable required for each account is delivered on time
    • Attend status update meeting
    • Liaise with client to ensure smooth running of account
    • Liaise with social media and give them maximum support for the smooth running of the social media account

    2Relationship Management/Customer Retention

    • Managing a portfolio of accounts
    • Ensuring that clients needs and requests are delivered on time and to specifications
    • Dealing with all aspects of a campaign
    • Leading and training other members of the account team
    • Managing the work of account executives

    3. Marketing Strategies

    • Delivering sales presentations to high-level executives
    • Manage and grow key customer relationships within existing accounts whilst developing new business opportunities
    • Plan and manage(monitor) major campaigns from start to finish
    • Work with creative to deliver the creative required for the execution of campaigns

    4Corporate image/Publicity

    • Attending client meetings

    5Revenue generation/market expansion

    • Drive peak performance by way of increased revenue and profit
    • Periodical analysis and reporting business performance as required
    • Devising and implementing strategies for meeting account and revenue targets
    • Reporting on activities and campaigns and presenting at meetings. Providing insights and recommendations
    • Work with finance on media plan approval, vendor payments and client invoicing
    • Prepare and share reconciliation plan for spend
    • Monitor competition prepare and share report
    • Budgeting/Sales and Marketing forecast and Development • Create, negotiate and close commercial agreements
    • Liaise with product/tech to ensure that products are delivered as at when due
    • Engage and work with vendors and influencers
  • Job Requirements

    1Required Qualifications

    • University degree in any social science or Business related course, with minimum of second class
    • Account management skills
    • Excellent Verbal and Written communication skills
    • Strong presentation skills and comfortable performing demonstrations
    • Ability to multi-task effectively.
    • Proficient user of various MS packages
    • Decisive and intuitive
    • A related Post graduate degree/Certification
    • Good negotiation/deal closing skills
    • Excellent communication, interpersonal, and relationship-building skills
    • Ability to work under pressure, strict timelines and no supervision
    • Ability to multi-task effectively
    • Creative approach to up-selling to an existing client base and generating new business
    • In-depth knowledge in all aspects of digital marketing, including website content, social media, video production, e-marketing and metrics

    2Relevant Experience

    • 3-5years Corporate Sales and Account Management experience preferably in an advertising Agency, Understanding of Mobile, Web, and online advertising will be an added advantage.

    3Skills and Competencies

    • Have a win-win attitude
    • Ability to efficiently manage cost
    • Ability to present and manage budget
    • Ability to work effectively under pressure
    • A good team player and self-motivated
    • Platform management (Google ad words, Facebook ad tool/insight tool, Twitter ad platform etc
    • Effective communication – correspondence, calls
    • Relationship management
    • Negotiation Skills
  • Key Performance Indicators

    1Customer/Client Satisfaction

    • Attain zero user complaints within performance period
    • Reduce escalations to 3 per quarter
    • Meet 80% of Planned KPIs per campaign
    • Competitor Report (Locally & Globally) to 2 clients per quarter
    • Campaign report to reach client in 2weeks

    2Partnership revenue growth (100% increase in TL & TML)

    • Spend at most 60% of signed plans (Except on Special Cases)
    • New Line of Delivery (Propose a Product to client per quarter)
    • Negotiate 35% on media plan for Mobile half year

    3Service Delivery

    • Meet with Key client per week (This could be a call or physical meeting)
    • Alert Finance to send invoice (1-2 days after campaign reports have being sent in)

    4Customer engagement

    • Organise 1 Digital Training for 1 Client per Quarter

    5Communication & Collaboration

    • Send contact report for key meeting with client on or before 48hours

    6Work ethics

    • Respond to emails not later than 3 hours

    7Personal and departmental knowledge and skill

    • AdWords Certification and Simon Page Marketing(One Certification Per Quarter)
    • Knowledge sharing with team members once every month

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