How marketers can make adequate use of facebook audience insights

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Facebook has recently started giving more reasons to marketers for making social network an ideal advertising and research platform. With more than 1 billion users on Facebook worldwide, there is no doubt that we are sitting on a gold mine of data when it comes to activity and preferences of potential & current customers.
According to the latest Social Media figures for 2014,72% of the adults visit Facebook at least once a month, while there are more than 50 million Facebook pages created till date. The new Audience Insights offering by Facebook empowers us to deliver more meaningful content to relevant audience across the world.


How to get started with Facebook Audience Insights?

Once you are logged in to your Facebook account, just navigate to facebook audience insight where you would be able to choose from the available three options in order to get started.


If you would want to know the overall audience consumption and behaviour on Facebook, you can choose the ‘Everyone on Facebook’ option. However, if you are only concerned with your page’s audience, you can go with the second option.
With Facebook Insights, page owners already have access to basic information like age, gender and location demographics. With ‘Audience Insights,’you can explore even more options which were not possible earlier. Below are some of the features & drill-downs which you can use to your brand’s advantage:

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