From Music to images to books to games, the internet has proven to be a housing place for content that can easily be accessed without visiting traditional mix. Everyone that surfs on the internet either creates content or searches for content someone else has created that appeals to their need.
This ever growing list of digital content made Content marketing expert, Adam Vincenzini, put out a blog post that lists 50 examples of digital content. They includes – social media posts, videos, info graphics, blog posts and basically any content that can be found online. While some are gotten for free, some are paid for. Some people behind this creation constantly seek ways of making money from them.
Another Content Marketing professional, and author of Get Content Get Customers, Joe Pulizzi, states that how a brand gains attention as an credible expert in a particular field by creating and delivering original or curated content to attract and retain customers, is what defines content marketing and its contributions to a business’ sale objectives, cannot be over-emphasized.
Too many marketers have too quickly attempted social media activities, lead generation and SEO efforts without any content marketing strategy behind them. A well put together strategy ensures that one can effectively narrow down the target market that will benefit from the content. When this is identified, other things can fall into place to set the marketing started.
Another important thing to consider the content marketing team. There is the need for adequate manpower to man this. These individuals will be in charge of managing the content curation and dispensing to ensure steady stream that feeds the followers of the content. They will also be responsible for effectively drawing up a budget and sticking to it to ensure maximum results are gotten.
Behind a good content marketing strategy is the social media strategy which will be used to drive people to the content they willingly will interact with. Popular channels used to share content range from social media to blogs, Website, use of visual content- Image, Videos, Infographics therefore the presence of a blogger, Social Media manager, Designer, SEO Specialist amongst others on this team is a step in the right direction. They also have to be provided with the necessary technology and tools to ensure they perform at what they are set to.
Just as you want to ensure that you are achieving set goals, it is important to put strong measurement metrics and tools in place. With this you can accurately measure what is working and what is not and identify areas for improvements in order to achieve and exceed targets.