The objective of this campaign was to drive account funding for ARM’s PayDay Investor.
- ARM is the leading Asset Management Firm in Nigeria.
- ARM launched PayDay Investor, an app that helps users save money and grow earnings through investments in the ARM Money Market Fund.
The app had recorded over 20,000 downloads but less than 5% of its userbase were active users with successful account fundings.
Terragon connected its audience platform to the PayDay Investor user database to enrich the customer profiles with detailed segmentation.
Next, we leveraged our Adrenaline platform’s SMS solution to target customers in segmented groups.
Customers were targeted by their income level, interests and demographics.
The PayDay Investor campaign by Terragon delivered the following results:
- Customer conversion rate of 1%
- 25% repeat transactions recorded among first time depositors.