Digital Monitoring Tool (DMT) is a real time data aggregation, reporting and analytics platform that helps in reaching customers or target audience via most accessible channels (SMS, USSD, etc.) in emerging markets
- Plug n’ Play
- Massive Reach
- Customizable for specific usage
- Real-time and On time data retrieval
- Access via wide geographical location
- Test and Trusted with over 5,000 transactions per minutes
Best Use Case
Annually, a significant chunk of some brand’s marketing spend across different industry verticals goes through outdoor promotions. Effective monitoring of the process has remained a major challenge despite the huge investment that goes into it yearly. The cause of this can be attributed to the following:
- Human Factor – Collusion amongst Brand Ambassadors & Outlets
- Wide geographical landscape of the country (Nigeria)
- Cost – unable to physically audit 100% of outlets during or post the in-bar promotion/activation.
Application of the Digital Monitoring Tool will help in eradicating this error and tracking data in real time. The use of DMT will help in:
- Confirmation of promoter in Outlets – Real-time and On-time.
- Data capture of consumers sampled to reconcile drinks given out.
- Swift and engaging solution which aided consumers to release their details.
- Ability to track unique consumption.
- More automated with less Human contact.