Content Aggregation

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A content aggregator is an individual or organization that gathers Web/mobile/TV content (and/or sometimes applications) from variety of sources for reuse or resale. There are two kinds of content aggregators: (1) those who simply gather material from various sources for their use, and (2) those that gather and re-distribute content to suit their customer’s needs.

With information being seen as an ‘Asset’, and information driving critical decisions, delivering unique and relevant high-value information to maximize worth and make content accessible anytime, anywhere, and anyway, has become the key within Enterprises in the new media age.
What makes a good content aggregator? Easy! Understand what your target market requires and diligently procure the materials in a cost-efficient manner. A keen sense of consumer insight is very important as well- there is no gain in furnishing your clients with what you ‘feel’ they want and end up getting egg on your face when you realize all your efforts were for naught. Knowing where to look for the best content is also essential. You can only keep your customers if you offer them the best material; same as any other business.
Pricing is also very important. How much do you pay to secure good content? How much do you charge your consumers (If you do) for the same content? While the aim of every business is primarily to make a profit, it is important that you do not price yourself out of business in a bid to achieve this goal. While most content come in their ‘raw’ form and require further editing before the end-user ‘consumes’ them, effort must be made to keep costs relatively low so as to keep the selling price of the content low while still making a substantial profit.
In Nigeria, content aggregators who service the booming Telecoms sector are a clear example of the rules stated above. While several of these companies figuratively ‘shoot in the dark’ and hope they hit something, others painstakingly seek out the hottest artistes in the music industry and secure deals with them to offer the digital reproductions of their works to subscribers of the Networks. It is not really sound business strategy to offer 100 boring songs for download as opposed to 5 ‘club-bangers’.
Content aggregators who play in the internet field also follow the same rules. What do visitors to your website want? What do you have to offer? How will you keep them coming back? How do you engage them on your website and hold their attention for a sizeable period of time? How do you maximize revenue from adverts? Simple! Follow the rules

Research has shown that a lot of people the world over are jettisoning the more traditional forms of media and embracing new media as their primary sources of entertainment. Alternative media and modern technology i.e. the internet and mobile phones have replaced the television and the radio as entertainment channels. The goal then is to be able to offer attractive content classes to consumers via this growing means of interaction and engagement and place a right premium on the content on offer.A content aggregator is an individual or organization that gathers Web/mobile/TV content (and/or sometimes applications) from variety of sources for reuse or resale. There are two kinds of content aggregators: (1) those who simply gather material from various sources for their use, and (2) those that gather and re-distribute content to suit their customer’s needs.

With information being seen as an ‘Asset’, and information driving critical decisions, delivering unique and relevant high-value information to maximize worth and make content accessible anytime, anywhere, and anyway, has become the key within Enterprises in the new media age.
What makes a good content aggregator? Easy! Understand what your target market requires and diligently procure the materials in a cost-efficient manner. A keen sense of consumer insight is very important as well- there is no gain in furnishing your clients with what you ‘feel’ they want and end up getting egg on your face when you realize all your efforts were for naught. Knowing where to look for the best content is also essential. You can only keep your customers if you offer them the best material; same as any other business.
Pricing is also very important. How much do you pay to secure good content? How much do you charge your consumers (If you do) for the same content? While the aim of every business is primarily to make a profit, it is important that you do not price yourself out of business in a bid to achieve this goal. While most content come in their ‘raw’ form and require further editing before the end-user ‘consumes’ them, effort must be made to keep costs relatively low so as to keep the selling price of the content low while still making a substantial profit.
In Nigeria, content aggregators who service the booming Telecoms sector are a clear example of the rules stated above. While several of these companies figuratively ‘shoot in the dark’ and hope they hit something, others painstakingly seek out the hottest artistes in the music industry and secure deals with them to offer the digital reproductions of their works to subscribers of the Networks. It is not really sound business strategy to offer 100 boring songs for download as opposed to 5 ‘club-bangers’.
Content aggregators who play in the internet field also follow the same rules. What do visitors to your website want? What do you have to offer? How will you keep them coming back? How do you engage them on your website and hold their attention for a sizeable period of time? How do you maximize revenue from adverts? Simple! Follow the rules
Research has shown that a lot of people the world over are jettisoning the more traditional forms of media and embracing new media as their primary sources of entertainment. Alternative media and modern technology i.e. the internet and mobile phones have replaced the television and the radio as entertainment channels. The goal then is to be able to offer attractive content classes to consumers via this growing means of interaction and engagement and place a right premium on the content on offer.
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