The Month of October is “Black History Month” (October in the UK and February in the US.) Black history month originated in the US by Carter G.Woodson (aka Father of Black History), concerned about the poor narrative of the black community in history. It has evolved to being a celebration of achievements by black people […]
Terragon started out as a VAS/mobile company and at the same time played in the agency space off the back of brands needing to connect with consumers in Africa and mobile being one of the most utilised forms of connectivity. We built an end-to-end agency from ground up, and specialised in delivering mobile marketing solutions […]
The ultimate goal for every digital marketer is “conversion” i.e. moving leads, prospects or potential customers down the marketing funnel, turning them into brand loyalists and advocates. Conversions happen when a site visitor or consumer carries out a desired “action”, as defined by the marketer or advertiser; In other words, simply getting someone to respond […]
The concept of Data-Driven Marketing, which involves the use of relevant customer and event/conversions data for planning and executing marketing campaigns, has been touted as the future of Marketing, rightly so because it has proven to yield the most successful and cost-effective marketing campaign results, offering Advertisers better ROI and lower cost of customer acquisitions […]
Africa’s leading data and marketing technology company, Terragon, has been listed as a verified CDP company by the CDP Institute, having met the institute’s precise criteria for being added to its Directory as a RealCDPTM This was made known recently in an announcement by the CDP Institute after a rigorous audit and demo assessment of […]
One of the many challenges faced by organisations today is which software or technology tool to invest in or deploy; with which to achieve superior data and insights-driven Business Intelligence needed to gain competitive advantage? McKinsey reports that the year 2020 saw significant increases in the volume, quality, speed, and variety of data across organizations. […]
The relationship between brands and consumers in today’s digital world has shifted. In the past, brands could easily define the message and pre-determine the pathway of the customer’s journey. However, with consumers’ embrace of multiple devices (mobile, email, web, POS etc) as interaction points, the journey is now a multi-dimensional, multi-platform customer journey. This means […]
First party Customer data is the most valuable data businesses own and is the starting point for any form of customer engagement. Now more than ever, the need for businesses to own and manage first-party data could be the difference between staying in business or going under. Customer behaviour is dynamic and ever-changing as well […]
Preparing for online advertising in a cookie-less world. Introduction According to Modor Intelligence, “The Online Advertising Market was valued at USD 304.0 billion in 2019 and is expected to reach USD 982.82 billion by 2025, at a CAGR of 21.6% over the forecast period 2020 – 2025”. These huge numbers could, amongst other factors, be […]
“An Evening of Innovation with Twinpine – Africa’s pioneer and premium mobile marketing company”