The relationship between brands and consumers in today’s digital world has shifted. In the past, brands could easily define the message and pre-determine the pathway of the customer’s journey. However, with consumers’ embrace of multiple devices (mobile, email, web, POS etc) as interaction points, the journey is now a multi-dimensional, multi-platform customer journey. This means […]
First party Customer data is the most valuable data businesses own and is the starting point for any form of customer engagement. Now more than ever, the need for businesses to own and manage first-party data could be the difference between staying in business or going under. Customer behaviour is dynamic and ever-changing as well […]
Preparing for online advertising in a cookie-less world. Introduction According to Modor Intelligence, “The Online Advertising Market was valued at USD 304.0 billion in 2019 and is expected to reach USD 982.82 billion by 2025, at a CAGR of 21.6% over the forecast period 2020 – 2025”. These huge numbers could, amongst other factors, be […]
“An Evening of Innovation with Twinpine – Africa’s pioneer and premium mobile marketing company”
Terragon recently hosted the Deputy Governor of the Central Bank of Nigeria, Mr. Adebisi Shonubi alongside top financial institution executives
I pride myself as an Information and Communication science undergraduate of one of the Top Federal Universities in Nigeria
LAGOS, March 26th – Terragon, Africa’s leading mobile marketing company, said on Thursday it has closed a $5 million funding round led by Africa-focused TLcom Capital.
Ever sat down to consider why customers buy from you? To create better value for any business, it is important to understand why customers make their purchasing decision.
Influencer marketing & advertising is increasing in popularity, giving celebrities the chance to win more businesses.
Nigeria remains in the lead of the most mobile people in the world. About 37% of Nigerians access the internet via their mobile devices.