Sunlight #BestofBothWorlds

Sunlight #BestofBothWorlds


This was a social media led campaign, designed to increase recommendation for Sunlight detergent, establish fragrance as a differentiator and strengthen brand value perception

Our Solution

  • To achieve this, we generated conversations and comic videos with #BestofBothWorlds to position Sunlight as a brand that is affordable and has great fragrance
  • Target audience was also invited to tell their own #MySunlightstory through videos


  • Our content (Image, text and video) was seen 33,939,436 million times and we reached over 10.9 million people
  • The Sunlight video was viewed over 170,000 times. We also had over 276,000 engagements on social media