Samsung S7 #MoreThanAPhoneNG campaign More Than A PhoneNG
The Samsung Galaxy S7 Pre-registration campaign was a project aimed at creating awareness and getting the target audience to pre-order for the Galaxy S7 smartphone within the period of 21 days
We developed a Pre-registration website and channeled traffic to the site via online ads where orders were placed for the device. An email and a unique code was sent to each user upon pre-registration. This unique code was used to obtain the Gear VR at a 50% discount when sales was made.
- The #MoreThanAPhoneNG hashtag was seen on Twitter over 678,000 times
- Clicks – 228,000
- Over three thousand people pre-registered for the Samsung S7 and S7 Edge
- Campaign was nominated in the Lead Generation Category of the 2016 EMEA Mobile Marketing Association Smarties Award