Driving Installs and Awareness for the mVISA app

Driving Installs and Awareness for the mVISA app in Lagos, Abuja and PH only

Background

MasterCard has gained popularity and is the most used payment solution in the country. However, VISA has some competitive advantage and needed to communicate so to their target audience. The objective of the campaign was to create awareness around the benefits of the mVISA app and drive awareness for their partnership with Genesis Cinemas in Lagos, Abuja and PH only.

The key message was – “Watch a movie with 300 naira when you pay with mVISA” and targeted at Smartphone Users aged 18 – 35.

Our Solution

Our audience platform was used to generate the relevant audience profiles, with a focus on tech-savvy/smartphone users. Using innovative ad formats suited to the context, our Adrenaline data-driven marketing platform served and retargeted the audience, driving product engagement and app installs

Result

  • We surpassed the target of 50,000 people to reach 150,000 people
  •  The campaign had a CTR of 6.8%