Benefits
Full-Funnel Visibility: To track a wider variety of data (eg online, in-store etc) for a more holistic view of the customer conversion journey, necessary for improving campaign performance.
Accurate Data Sharing: Through direct server to server connection bypassing browsers; thereby eliminating browser limitation such as browser crashes, ad blockers or network downtime.
Enhanced Data Control: Unlike Pixel which sends all events in real-time, this solution allows advertisers to effectively optimise campaigns by deciding what customer data or event to send back to the Facebook Ad server and when based on the required campaign objective.
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