Benefits
Full-Funnel Visibility: Because CAPI utilises Clients’ servers rather than users browsers, a wider array of data can be made available for targeting (eg online, in-store etc) for a more accurate and holistic view of the customer conversion journey; this in turn vastly improves campaign relevance and performance
Accurate Data Sharing: Through direct server to server connection bypassing browsers; thereby eliminating browser limitation such as browser crashes, ad blockers or network downtime.
Enhanced Data Control: Unlike Pixel which sends all events in real-time, this solution allows advertisers to effectively optimise campaigns by deciding what customer data or event to send back to the Facebook Ad server and when based on the required campaign objective.
Our Success Team is ready to onboard you.