With over 210 million monthly active users in Africa, Facebook is one of the most significant Marketing and Advertising platforms for Businesses on the Continent.
Facebook Conversions API comes pre-integrated with Terragon’s CDP, allowing Advertisers (Brands) and Agencies to accurately capture conversion data from their Facebook campaigns, layer it over their first party customer data, for insights generated through the AI & ML functionalities of the CDP, to supercharge and optimise their campaigns.
Without Conversions data, Cost skyrockets by 1.5X (i.e. If a $1,000 monthly ad spend used to achieve 5,000 registration/sign-ups, it will now cost at least $1,500 to achieve the same result) Source Facebook.
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Full-Funnel Visibility: To track a wider variety of data (eg online, in-store etc) for a more holistic view of the customer conversion journey, necessary for improving campaign performance.
Accurate Data Sharing: Through direct server to server connection bypassing browsers; thereby eliminating browser limitation such as browser crashes, ad blockers or network downtime.
Enhanced Data Control: Unlike Pixel which sends all events in real-time, this solution allows advertisers to effectively optimise campaigns by deciding what customer data or event to send back to the Facebook Ad server and when based on the required campaign objective.
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