Terragon Group

BetArena increases web traffic 60% and acquires 18,000 new users

10.41%

click-through rate (CTR) compared to the target of 5%

30k+

registration attempts

3x

increase in registrations

244k+

unique impressions via SMS

Challenge

  • Gain market share through increased awareness of its services.
  • Acquire customers, by driving new registrations via its website.

Solution

Targeted offline (SMS) Campaign, using data.

Platform Utilised: TerragonPrime

Our cloud-based multichannel marketing platform, which helps businesses deliver data-driven and cost-effective customer acquisition and engagement campaigns, directly on mobile.

Approach

STEP 1

Manual upload of Client’s database to visualize predominant characteristics of client’s existing customers.

STEP 2

Enrichment with demographic, location and interest data points, providing deeper insights into these customers

STEP 3

Audience Building targeting

  • profiles with similar characteristics to the client's current customers; and
    leveraging
  • Terragon’s segmented audience of sports bettors from the 105 million profiles on the platform.

STEP 4

Activation via SMS over 2 weeks, excluding subscribers on DND and retargeting unavailable subscribers. Thereby achieving a delivery rate of 93%.