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Audience Platform

Terragon’s Audience Platform is at the heart for driving targeted marketing for brands who want to achieve awareness, engagement, conversions, and retention as part of their marketing objectives. The platform combines offline and online data sources to accurately identify and target customers. It provides powerful data enrichment capabilities to drive targeted customer conversion, retention and revenue growth. Different segments can be created based on the available data points such as gender, interest, age, location, income level, browsing history etc.

Features

Audience Builder
 Develop audience buckets that align with your preferred target audience using multiple attributes against one another.

 

Audience Discovery
Discover entirely new customer segments with A.I tools and look-alike modelling capabilities that rival global standards.

 

Benefits

Scale
The largest Data Platform in Africa with 118M profiles across  the continent and counting.

 

Reach
Only Data Platform in Africa with the ability to activate audiences online and offline.

 

Customer Data Platform

Passionate about exploring the possibilities of aggregating media channels on mobile, we set off a few years ago, on a mission to transform the medium and manner through which companies reach their customers across Africa as well as harness the power of the smarter mobile device to reach Africans across the continent. Today, we have sharpened our focus by means of innovation using data and paying attention to the local realities within African markets.

Features

360 Degree Customer View
Develop a 360 degree view of each customer profile by imported your customer data into hosted data on the platform.

 

Audience Enrichment
Develop powerful insights from the CDP’s data enrichment capabilities to drive targeted customer conversion, retention and revenue growth.

 

Benefits

Deeply Personalised Marketing
Leverage your enriched understanding to push messaging that speaks directly to the customer’s interests.

 

Reach
Only Data Platform in Africa with the ability to activate audiences online and offline.

 

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