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Audience Platform

Terragon's Audience Platform is at the heart for driving targeted marketing for brands who want to achieve awareness, engagement, conversions, and retention as part of their marketing objectives. The platform combines offline and online data sources to accurately identify and target customers. It provides powerful data enrichment capabilities to drive targeted customer conversion, retention and revenue growth. Different segments can be created based on the available data points such as gender, interest, age, location, income level, browsing history etc.

Features

Audience Builder

Audience Builder

Develop audience buckets that align with your preferred target audience using multiple attributes against one another.
Audience Discovery

Audience Discovery

Discover entirely new customer segments with A.I tools and look-alike modelling capabilities that rival global standards.

Benefits

Scale

Scale

The largest Data Platform in Africa with 86M+ profiles across the continent and counting
Reach

Reach

Sole Data Platform in Africa with the ability to activate audiences who are offline or online

Customer Data Platform

Passionate about exploring the possibilities of aggregating media channels on mobile, we set off a few years ago, on a mission to transform the medium and manner through which companies reach their customers across Africa as well as harness the power of the smarter mobile device to reach Africans across the continent. Today, we have sharpened our focus by means of innovation using data and paying attention to the local realities within African markets.

Features

360 Degree Customer View

360 Degree Customer View

Develop a 360 degree view of each customer profile by imported your customer data into hosted data on the platform.
Audience Enrichment

Audience Enrichment

Develop powerful insights from the CDP’s data enrichment capabilities to drive targeted customer conversion, retention and revenue growth.

Benefits

Deeply Personalised Marketing

Deeply Personalised Marketing

Leverage your enriched understanding to push messaging that speaks directly to the customer’s interests.
Identity Resolution

Identity Resolution

Combine interaction data for known and unknown customer profiles across different mobile devices into a single actionable identity.