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Introduction

Data Science & Machine Learning helps us at Terragon to identify patterns in data and use these patterns to dynamically make predictions or decisions on a marketing campaign. Data is mined, pre-processed and machine learning algorithms are used on these data to make predictions. There 4 basic classifications of these predictions based on the kind of target/label of data available are Supervised, Unsupervised, Semi- Supervised and Reinforcement Learning.
Terragon leverages greatly on these techniques and methods to target the right campaigns to the right people at the right time.

Prediction Engine

This is a process that uses data mining techniques and probability to forecast outcomes. Predictive modelling is heavily used in online advertising and marketing. It uses historical data from diverse sources to determine what kinds of products and/or services users might be interested in.
The Click Through Rate (CTR) Optimization Model for any piece of marketing activities is the number of clicks that it generated as a percentage of the number impressions that were served. Achieving a high CTR is essential to the success of a digital campaign, it measures the interest level of users.
Our Look-alike Modeling process identifies people who look and act just like your target audiences. This tool analyzes your seed audience, identifies some key characteristics and finds users who are similar to your target.

Features

Look-Alike Audiences

Look-Alike Audiences

We build audiences that are similar to your best performing customers and activate across our marketing channels.
Probability Scoring

Probability Scoring

With probability scoring we help you identify those audiences that are most likely to convert or take desired action towards a business objective.

Benefits

Better Results

Better Results

According to a study by Exelate,“look-alike modelling results in double or even triple the results of standard targeting, according to the 30 percent of advertisers and more than half of agencies who reported using the tactic.”
Unlock Untapped Audiences

Unlock Untapped Audiences

By finding audiences that a brand is otherwise be unable to identify, our look-alike models are a key asset for finding suitable customers for acquisition.