5 steps to advancing your digital marketing game

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Businesses are constantly seeking ways to step up their activities and evolve by using multichannel communications to reach their target audiences. Digital marketing has proved to be a sure way to help raise awareness for anybusiness. Encompassing tools like blogs, email marketing, social-networking sites and search engine optimization among other channels, businesses can now connect better with customers as its relevance to them leads to better conversions and sustainable engagement.
Digital Marketing is not limited to fully established businesses as it gives SMEs a level playing field to compete with them.
These are some steps that must be taken to ensure that your digital marketing activities are yielding profitable results:
1.   Social media marketing: This is commonly confused as Digital marketing but, it’s just the first step into this. There are a slew of social media application that have a wide reach of audience. It is important to consider some things before having an account so it speaks to the right audience. There is the need to plan an effective strategy to provide a road map to your final destination. You can find out how to create one here.
2.   Content marketing: This is the foundation for all marketing. This doesn’t stop by having a blog. It extends to photos, videos, amongst others, which you believe will be relevant and interesting to your target audience. People get access to the materials, share it and help you spread the word about your business. In the end, you win because if done properly, it results to higher engagement and leads.
3.  E Newsletters: This should not be confused with email marketing. While the latter drive actions, newsletters add value and build relationships. It is a cost-effective communication channel that leverages marketing efforts by providinginstantaneous trackable results. With the use of E-newsletters, new and existing customers are kept in the loop of your activities as they are informed about your latest products, offers, and events amongst others.   There has to be value in it or else it will be viewed as junk mail.
4.   Mobile friendly website: It’s not enoughto have a website. How responsive is your website when opened on mobile devices? Research has shown that a higher percentage of people access the web via their mobile devices. If these sites take time to load or when it loads, it’s not easy to navigate, that business is losing customers that access their site in search of information. Business websites have to be compatible with different browsers on mobile devices. You can check here to see how responsive and make due improvements.
5.   Google Business: Google is unarguably one of the most used/visited search engines around the world today. One of their offerings – Google Business connects business owners/brands directly with their customers on Search, Maps or Google+ for free. Formerly Google places, it has been upgraded and it’s now easier to update business information across these platforms. It complements one’s website by giving it a public identity and presence on Google.
Don’t think you have the time to do this? We understand how busy you are and that is why we exist as a stop gap.The team at our digital agency, TML, are on hand to help you with these services and more to build your online presence and upgrade your brand appeal among the target audience. For more information, see here
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