Terragon Group

2021 Terragon Insight Report

The State of Data-Driven Marketing in Africa.

  • What type of data are African brands and agencies collecting
  • How active do brands and agencies in Africa consider and make use of data and insights, when making decisions?
  • What technologies do African brands and agencies have in their marketing stack?

Get market-specific insights from key markets – Nigeria, Kenya, South Africa, Ghana and the rest of Africa.