From another angle, Google’s plan to phase-out support for third-party cookies means that the consumer regains his place as the one true and powerful king in the kingdom of marketing.
Rather than sneak your way to the heart of this king through third-party cookies, insights will become the only way to understand the consumer.
It is clear now that the relationship between brands and consumers is moving from being cookie-based to identity-driven.
This means that the only way to win in this new normal will be clearly identifying and understanding your customers. One way to do that is research and consequently, insight generation.
This webinar was organized to expose brands and marketers on the power of real-time insights in building lasting customer relationship. Furthermore, the webinar focused on leveraging technology for insight generation.