Senior Digital Account Manager


Responsibility: Terragon Media
Reports directly to: Head, Terragon Digital
Internal Relationships:
• Strategy
• Creative
• Finance
• Product/Tech
External Relationships:
• Clients
• Influencers
• Publishers/Vendors
• Platform owners
Location: Lagos
Position Type: Full Time
Job Objective

To create long-term relationships with the portfolio of assigned clients. The account manager serves to understand the customer’s demands, plan how to meet these demands, and generate sales for the company as a result.

Key Responsibilities
1. Account Management

  • Monitor accounts and ensure that activities are up to date
  • Ensure that key deliverable required for each account is delivered on time
  • Attend status update meeting
  • Liaise with client to ensure smooth running of account
  • Liaise with social media and give them maximum support for the smooth running of the social media account

2. Relationship Management/Customer Retention

  • Managing a portfolio of accounts
  • Ensuring that clients needs and requests are delivered on time and to specifications
  • Dealing with all aspects of a campaign
  • Leading and training other members of the account team
  • Managing the work of account executives

3. Marketing Strategies

  • Delivering sales presentations to high-level executives
  • Manage and grow key customer relationships within existing accounts whilst developing new business opportunities
  • Plan and manage(monitor) major campaigns from start to finish
  • Work with creative to deliver the creative required for the execution of campaigns

4. Corporate image/Publicity

  • Attending client meetings

5. Revenue generation/market expansion

  • Drive peak performance by way of increased revenue and profit
  • Periodical analysis and reporting business performance as required
  • Devising and implementing strategies for meeting account and revenue targets
  • Reporting on activities and campaigns and presenting at meetings. Providing insights and recommendations
  • Work with finance on media plan approval, vendor payments and client invoicing
  • Prepare and share reconciliation plan for spend
  • Monitor competition prepare and share report
  • Budgeting/Sales and Marketing forecast and Development • Create, negotiate and close commercial agreements
  • Liaise with product/tech to ensure that products are delivered as at when due
  • Engage and work with vendors and influencers

Job Requirements
1. Required Qualifications

  • University degree in any social science or Business related course, with minimum of second class
  • Account management skills
  • Excellent Verbal and Written communication skills
  • Strong presentation skills and comfortable performing demonstrations
  • Ability to multi-task effectively.
  • Proficient user of various MS packages
  • Decisive and intuitive
  • A related Post graduate degree/Certification
  • Good negotiation/deal closing skills
  • Excellent communication, interpersonal, and relationship-building skills
  • Ability to work under pressure, strict timelines and no supervision
  • Ability to multi-task effectively
  • Creative approach to up-selling to an existing client base and generating new business
  • In-depth knowledge in all aspects of digital marketing, including website content, social media, video production, e-marketing and metrics

2. Relevant Experience

  • 3-5years Corporate Sales and Account Management experience preferably in an advertising Agency, Understanding of Mobile, Web, and online advertising will be an added advantage.

3. Skills and Competencies

  • Have a win-win attitude
  • Ability to efficiently manage cost
  • Ability to present and manage budget
  • Ability to work effectively under pressure
  • A good team player and self-motivated
  • Platform management (Google ad words, Facebook ad tool/insight tool, Twitter ad platform etc
  • Effective communication – correspondence, calls
  • Relationship management
  • Negotiation Skills

Key Performance Indicators
1Customer/Client Satisfaction

  • Attain zero user complaints within performance period
  • Reduce escalations to 3 per quarter
  • Meet 80% of Planned KPIs per campaign
  • Competitor Report (Locally & Globally) to 2 clients per quarter
  • Campaign report to reach client in 2weeks

2. Partnership revenue growth (100% increase in TL & TML)

  • Spend at most 60% of signed plans (Except on Special Cases)
  • New Line of Delivery (Propose a Product to client per quarter)
  • Negotiate 35% on media plan for Mobile half year

3. Service Delivery

  • Meet with Key client per week (This could be a call or physical meeting)
  • Alert Finance to send invoice (1-2 days after campaign reports have being sent in)

4. Customer engagement

  • Organise 1 Digital Training for 1 Client per Quarter

5. Communication & Collaboration

  • Send contact report for key meeting with client on or before 48hours

6. Work ethics

  • Respond to emails not later than 3 hours

7. Personal and departmental knowledge and skill

  • AdWords Certification and Simon Page Marketing(One Certification Per Quarter)
  • Knowledge sharing with team members once every month

DUE DATE: 16th November 2017

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