Mobile is finally delivering on its promise. All the technology is in place and consumers are engaging in droves, on smartphones in particular. However, many businesses still aren’t hearing the call. Most have not yet meaningfully engaged with mobile consumers and adapted their strategies to capitalize on the mobile opportunity. But, it’s still not too late to be early to mobile. Here are five simple steps that businesses should take —today—to build the foundation of their mobile marketing and commerce strategy.
The tactics and strategies that work today may be very different from what works months, or even weeks, from now. Make sure to iterate regularly on your site, your mobile apps, and campaigns. Test to see what works and learn from actual usage. You should be excited to dive-in to mobile, and be prepared to continue working on your mobile ads, websites, and apps.
This post was culled from TechCrunch, Feb 10, 2011.