We are Data Obsessed

Social Media Trends to look out for in 2017

This document contains – Key learnings from 2016, Where social media is headed and Social trends for 2017

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Social media and Your Brand

This research looks at the Metrics to measure success of social media, Channels and tips for brand usage, Social Metrics Map among others

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Terragon Insights on Insurance Industry in Nigeria 2016

This research looks at the extent to which insurance companies in Nigeria are utilizing the digital channels and platforms to communicate and engage the consumers.

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Black Friday online sales report in Nigeria 2015

This infographic highlights the performance of the Black Friday sales in Nigeria for the year 2015. It focuses on revenue, Payment methods and the overall impact of mobile devices on the process.

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Digital Insights on the Nigerian Banking Industry

The research, which was based on analysis carried out for a period of three months, focuses on key activities carried out by the banks utilizing digital media, their innovations and what impact these activities have on their overall business achievements.

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State of Digital in Nigeria – Ecommerce 2015

This report measure the adoption of retail shopping in Nigeria as well the perception of netizens towards online shopping in the first quarter of year 2015.

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NIGERIA State of Digital Media 2014

State of Digital Media 2014: The digital media landscape have evolved in the past one year. This reports highlight the major changes that have occur in the digital ecosystem in the last one year.

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Digital Media Study 2014

This reports outlines the online behavior and activity of Generation X & Y.

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Twinpine Africa-wide Mobile Advertising Insight Q1/Q2

This report contains data for the first half of 2013. 11 African countries have been profiled here using data gotten from the Twinpine mobile advertising platform.

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Nigeria State of Digital Media 2013

If you were to shake hands with every Nigerian for one second, it would take you more than 5 years to shake the whole of Nigeria. Nigeria is 2.3% of the World’s population.

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Infographic: Mobile technology in West Africa 2013

Over the past two decades the mobile industry in West Africa has grown from a government controlled space to become a huge market fueling economic growth and technological innovation……..

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