Digital Monitoring Tool (DMT) is a real time data aggregation, reporting and analytics platform that helps in reaching customers or target audience via most accessible channels (SMS, USSD, etc.) in emerging markets
Plug n’ Play
Customizable for specific usage
Real-time and On time data retrieval
Access via wide geographical location
Test and Trusted with over 5,000 transactions per minutes
Best use case
Annually, a significant chunk of some brand’s marketing spend across different industry verticals goes through outdoor promotions. Effective monitoring of the process has remained a major challenge despite the huge investment that goes into it yearly. The cause of this can be attributed to the following:
Human Factor – Collusion amongst Brand Ambassadors & Outlets
Wide geographical landscape of the country (Nigeria)
Cost – unable to physically audit 100% of outlets during or post the in-bar promotion/activation.
Application of the Digital Monitoring Tool will help in eradicating this error and tracking data in real time. The use of DMT will help in:
Confirmation of promoter in Outlets – Real-time and On-time.
Data capture of consumers sampled to reconcile drinks given out.
Swift and engaging solution which aided consumers to release their details.
Ability to track unique consumption.
More automated with less Human contact.
Driven by our quest for answers,
we are dedicated to staying ahead of the curve
constantly evolving to bring the best ideas and solutions to our clients.